Joshua's artciles for you all:

http://www.theguardian.com/advertising/digital-media-trends-blog-social-benefits

http://www.smashingmagazine.com/2014/07/25/incorporating-social-identity-theory/

http://www.simplyzesty.com/Blog/Article/January-2012/Why-social-media-is-leading-to-a-new-era-of-identity

http://www.theguardian.com/society/2014/nov/05/children-cyberbullying-self-harm-gaming-mps-concern

http://www.bbc.co.uk/news/technology-21084945