What is Unit 3?

Unit 3: Critical Perspectives

Introduction

The aim of this synoptic unit is to allow candidates to demonstrate their holistic understanding of the Media Studies Specification. It is assumed that during the course of their study they will have covered media concepts in some detail but, generally speaking, individually. At this level they are encouraged to examine the media in a less formulaic way. Unit 3 will encourage candidates to demonstrate their understanding of the concepts, and also to develop and formulate their approach to the media and the role of the media in today's society by referring in detail to the wider contexts (social, political, historical, economic, as appropriate) which affect media production, distribution and exhibition, by tackling media theory and by taking part in a discussion of the major contemporary media issues and debates. Candidates are expected to look at cross-cultural factors and the effects of globalisation on the media where appropriate.

Assessment Objectives

AO1 Demonstrate knowledge and understanding of media concepts, contexts and critical debates
AO2 Apply knowledge and understanding when analysing media products and processes (and evaluating own practical work) to show how meanings and responses are created